SEO and PPC campaign management for Eastside Urgent Care

We created SEO / SEM strategies and PPC (Google, Yahoo and Bing) accounts for 3 locations under a newly launched Eastside Urgent Care website.

Search Engine Optimization and manage Pay-Per-Click campaigns for a Gwinnett County urgent care that provides health care services for Lawrenceville GA, Lilburn GA and Centerville GA.

 

Urgent Care PPC management

Website: http://eastsideuc.com

Purposes

  •        Development a website and optimize the SEO / SEM.

  •        Develop a localized digital marketing strategy.

  •        Set up and manage Google AdWords campaigns.

The first milestone was the construction of the site structure, taking into account the semantic core and analysis of competitors’ sites. The terms of reference for filling into account all the necessary parameters of usability.

  • Eastsideuc.com users per month 4,203.

  • Website visitors growth was increased 336% in the first month.

  • Eastisideuc.com ranks number one for “Urgent Care Lawrenceville” Google search results.

  • Search phrases in the top-10 is 91%
For the website has been developed convenient logical structure for a positive interaction with potential customers and to cover the greatest number of search phrases.
It was conducted A / B testing to select the optimal tariff plans and to find most conversional forms of  orders.