Nearly two-thirds of businesses plan to spend more time and money on social media in the coming year, more than any other digital marketing channel, according to a recent survey.
The Manifest’s survey of 501 digital marketers found that 64 percent of respondents expect to invest more in social media. Websites are the second-highest digital marketing priority, with 55 percent planning to increase their investment.
Social media and websites are becoming the digital marketing channels of choice because they are inexpensive and relatively easy to implement, and the results are easy to measure.
A successful social media campaign can spring from a single creative mind and does not necessarily require a hefty investment. Likewise, having a professional-looking, snazzy website is much simpler and cheaper than in the past, with inexpensive drag-and-drop site builders available.
These two digital marketing channels often have a symbiotic relationship, with a clever and well-run social media campaign able to drive website traffic.
MyCorporation, which helps customers file online documents to form a corporation or limited liability company, sees its social media outreach and its website as working in tandem. MyCorporation uses amusing and conversational Twitter posts to engage with other companies. That engagement then helps drive traffic to its website.
“Investing in social media marketing and a website is important for MyCorporation because it enables us to better communicate with our customers,” owner Deborah Sweeney said. “We feel that social media and our website help make our company ‘real’ to our customers and create a deeper connection to our team and our services.”