If you’re into Instagram I am sure you’ve probably experienced or heard of someone experiencing action blocks. Instagram made new changes to their algorithm starting June and these blocks started to happen more and more.
There are many theories out there, some more decent than others. It is not yet known though if these blocks are totally intentional or just an error on their part. This is due to the fact that a lot of regular people that have never used automation in their life seem to be getting blocked as well. It might be a new spam filter gone bad, an error on their part, or they are just testing around until they find the sweet spot.
Whatever it is, it is clear that they are serious about stopping the people that want to use their platform for marketing and they are growing their accounts organically rather than paying for their ads.
Many things ca be said about this, however, most are just speculation.
First of all, we should all understand that the age of following/unfollowing 1000 people per day is gone. It was fun while it lasted, however we do need to focus on other strategies to help grow our accounts.
Instagram was incredibly permissive with their daily limits
You’ll have the time to learn and implement new strategies to
Why was everyone using the follow-unfollow method so much ?
That’s because it was the easiest! Every new person coming to Instagram “marketing” read that one first. You follow and unfollow enough people and eventually your account will grow. From now on you’ll have to think more, to create a strategy and do everything you can to get more targeted eyeballs on your account. There are a lot of other actions you can do on Instagram to attract attention, you’ve just probably never bothered with them till now.
Ultimately – Instagram is not the only answer, promote your Instagram account on other social networks as well
Don’t set your social media marketing strategy in a way that it only focuses or relies too much on one social media network, a lot of businesses were hit hard in the last few months when Facebook updated their algorithm and decreased pages reach.
On the other hand, businesses who didn’t focus solely on Facebook weren’t affected as much.
Below, I will mention a few methods you can use to promote your business on other Social Networks as well.
It’s is never the end, just a new beginning. Don’t give up, adapt and you will do just fine! You might do even better since there will be less competition.
The hard truth is that there is no way around this, there is no “solve” even though that is probably what you are looking for. This is coming directly from Instagram and it appears to be here to stay so the only way to go forward is to adapt. The sooner you realize that the sooner you get back on track.